In the previous article, we talked about the present of the Russian economy and favorable conditions for Chinese investment it provides. But how can a Chinese investor start investing in Russia? Today we will share with our readers the experience of our association.
First of all, you need to conduct a market analysis and determine a strategy. It is necessary to answer the question: which product to produce? Which country will be the sales market: Russia and the EAEU or China? What is the market capacity and who will be the main buyer? How to sell products? What is more important for the plant location: proximity to the source of raw materials or to consumers? Are there any legal restrictions in this industry?
After market research, you need to select the appropriate region for the plant opening. Currently, Russia has created a large number of industrial parks and special economic zones that provide tax incentives and other state support measures for investors, so it is most reliable to use these opportunities. Members of the RAUIE are governments of more than 10 regions of Russia, including Moscow, Moscow Region, St. Petersburg, Leningrad Region, Tatarstan, Krasnoyarsk Krai, Smolensk Region, Ulyanovsk Region, etc. A careful study of local legislation and the local economy and also personal meetings with region senior officials will help to understand if there is a prospect for a project in this region and choose the most suitable one.
After choosing a region, you need to discuss specific conditions with the regional government and agree on all support measures. The regional government can not only reduce taxes, but also provide other support, for example, to train employees at the expense of the budget to work at your enterprise. Therefore, in order to make full use of the opportunities for cooperation with the regional government, you need to have a reliable partner who knows the "rules of the game."
After the plant construction and the hiring of employees, the main task is to organize sales. To do this, you must use a set of measures - advertising on the Internet, advertising in the media and event-marketing. In Russia and China, the most important thing is to establish personal relationships. Events to which you can invite VIP guests and potential buyers will help to gain this goal.
In Russia they say: it is better to see once than to hear 100 times. Therefore, it is not enough to study the situation in Russia from China, you need to actively travel to Russia, conduct business missions and meetings with officials and business. This will provide additional information and confidence to make an important decision.
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You can contact:
Maxim Kuznetsov - vice-president of RAUIE
investment@raspp.ru
WeChat: maximkuznetsov
Gao Muyang - deputy Head of trade and economic development Department
businesscn@raspp.ru
WeChat ID: Sauron_1863
