Marketplaces in Russia - part 2

2020 has become a key year for the development of e-commerce in Russia. More and more convenient work formats are being created for suppliers. The e-commerce market is constantly developing and growing - many large online stores are moving to the marketplace format, new players are emerging. More and more prospective, but not yet well-promoted sites appear. Such marketplaces are fighting for their suppliers and are ready to provide exclusive placement conditions. This is the reason why you shouldn't write them off.

In our last article, we told you about the 5 largest marketplaces in Russia, today we want to highlight one more five “young but prospective”.

Beru

Joint project of Sberbank and Yandex. A young marketplace with great potential, developing since March 2018.

Market turnover has already exceeded RUB 2 billion per month.The marketplace delivers 100 thousand orders per day. Users are attracted by the low price, bonuses, and Yandex.Plus cashback from Tinkoff. You can sell through fulfillment or from your own warehouse.

Despite the fact that Beru is a young project, the largest companies are behind it. Several tens of billions of rubles have been allocated for its development. So Beru has every chance to bypass many markets.

CDEK.MARKET

A marketplace from one of the largest logistics companies in Russia, launched just a year ago. They have great potential thanks to their own network of pick-up points and delivery possibilities. Currently the project undergoing initial testing and has minor bugs. But development is in full swing.

The website contains over 1 million items from 10 thousand sellers. Average daily attendance is 4.5 thousand people.

All popular categories can be sold, except food. The company provides a showcase plus delivery, without warehouse storage. 

Robo.Market

Marketplace from Robokassa, launched in 2016. For sellers, the market is very attractive to start. The marketplace does not charge a commission or subscription fee, but it does not provide storage either. If you work through Robokassa, you can add products via YML in two clicks.

The site has quite good traffic - 60 thousand people a day. Robo.market also issues Robochecks to clients. So far, this is the only such solution on the russian market. Thanks to this, the online store can legally sell goods without buying or renting an online checkout.

Joom

A Chinese discounter that is actively entering the Russian market. Potentially, the website can compete with such a giant as AliExpress.

The goods are not stored in the store folds - the sellers themselves are responsible for storing and shipping products. Despite this, the company has its own logistics company Joom Logistics. It helps the marketplace to reduce the delivery time to major cities in 2-4 weeks. This is the main advantage of Joom over AliExpress.

The active audience of the Joom mobile marketplace is about 10 million people in Russia.

Leroy Merlin

The website has just started to work in the marketplace format. According to the retailer's plan, manufacturing companies that have not previously sold via the Internet will be able to find their customers on this marketplace. Within the framework of the project "Leroy Merlin" provides its partners with a full type of services from logistics and marketing to employee training.

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If you need expert advice, you can leave a request through the feedback form on the website ("ask a question" on the right side of the page) or by the contacts below:

Maxim Kuznetsov - vice-president of the RAUIE
investment@raspp.ru
WeChat: maximkuznetsov