In contrast to Asia, where the design and functionality of websites is not being given much attention, in Russia Internet resources have long become a reflection of the company's face. A bright, stylish website with a user-friendly interface is a powerful marketing tool that allows you not only to attract, but also to retain customers, as well as to increase their brand loyalty.
In our today's article, we will analyze in detail the process and cost of creating a website in Russia.
The first thing to start with is purchasing a domain name, paying for hosting and the platform on which the website will be placed
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For Russia, the most relevant domain zones are RU and COM. The cost of a domain name can be absolutely anything (from $ 1 to several thousand), depending on its relevance.
Hosting in Russia will cost you 50-100 USD, an annual license on the platform will cost about 150-200 USD.
Depending on your business needs, you can approach the creation of a website in Russia by 2 methods:
1. Creation of a website on a ready-made layout
Template solutions are offered by all platforms for creating websites: bitrix 24, wordpess, tilda, etc.The indisputable advantages of such a development include low cost and minimal terms. On average, the creation of a one-page website with an up-to-date design will take about a week (with a clear technical task) and will cost 500-600 USD. A multi-page site with a simple structure and standard design can be made for 4000-5000 USD (the cost will depend on the number of pages and sections).
If you wish, you can create a website on a template yourself, relying on video tutorials. However, we recommend that even when developing a website on a ready-made solution, contact the specialists. Website development must always take into account the behavioral factors of users, the needs of the Russian audience, color and visual associations, etc.
Despite the simplicity and relatively low cost, this solution has several disadvantages:
- Limited functionality of ready-made solutions. Each of the template blocks has a limited number of settings, beyond which you cannot go (manual programming of additional blocks is not available).
- Difficulty in choosing a template. It is quite difficult to find a ready-made solution that will fully meet your needs, especially if we are not talking about a landing page, but about a full-fledged website.
- Difficulty in the selection of graphic elements. If you want to create a product catalog, you will have to adapt all your materials to the requirements of the template.
- Technical imperfection. The platform on which the site is hosted tends to be updated, while template solutions are developed once. This can cause technical problems, layout failure etc
- Lack of individuality.
2. Individual website development
Personal website development by programming and creating a unique design is able to embody virtually any wishes of the customer. Such a site will definitely meet all the requirements and effectively solve your business' problemsDevelopment of a one-page website will cost you about 2000-3000 USD, a multi-page website from 7000 USD. It is important to understand that the time for individual development is much longer - an average website is developing for 1-2 months, without taking into account approvals and improvements.
When the website has already been created, the question arises about its maintenance. To make it an effective marketing tool, you need to update the content, add new blocks, adjust the design, promote it in the search and advertise. On average, the following budgets can be determined:
- Content update (if you don't do it yourself) - 50-100 USD / month\
- Technical support (layout, programming, design) - 100-200 USD / month
- SEO-optimization of pages and content from 300 USD / month
- Advertising from 1300 USD / month
Regardless of which way to create a website in Russia you choose, the most important is to find competent specialists. The RAUIE members and partners are the largest Digital-agencies that have successfully proven themselves in the Russian and foreign markets. We are ready to provide all types of services for the creation and support of websites in Russia from true professionals.If you have questions or need advice on creating websites in Russia, you can leave a request in the feedback form or contact our specialists:
Maxim Kuznetsov - vice-president of the RAUIE
investment@raspp.ru
WeChat: maximkuznetsov