How to enter the Chinese market and not trip yourself up

On October 30, an online forum "Made in Udmurtia" was held, at the export session of which the vice-president of the RAUIE Maxim Kuznetsov spoke.



During the presentation, Maxim Kuznetsov highlighted the key mistakes of Russian exporters, which should be paid attention to:

• Not to register a trademark
•  Not to pay attention to the Chinese certification systems
•  Avoidance of contract manufacturing and localization in China
•  Not to invest in marketing 
•  Not to participate in business exhibitions
•  Not to take into account Chinese business culture and consumers' preferences 
•  Usage of Russian or European business strategy for doing business in China

“We recommend a systematic approach to exports to China and other Asian countries. To be successful, you need to start with market research, at least you need to study customs statistics and conduct focus groups, this will provide basic information about the prospects in the market. Secondly, participate in exhibitions. First of all, we recommend SIAL, CIIE, Food Expo in Hong Kong. You also need to work with online marketplaces. Finally, after reaching a certain level of sales, you need to start contract manufacturing or make an M&A transaction, otherwise your product will remain an expensive exotic product for the consumer, ”said Maxim Kuznetsov.

The RAUIE has 10 years of experience in promoting Russian business in Asian countries and provides a wide range of services for the exports development.

To get advice on exporting to China and other Asian countries, just leave an application on the website or send it by mail to investment@raspp.ru