You can dream about sales in China as much as you like and not take specific steps to achieve the goal, but you can test, sell and do.
Today, the Russian-Asian Union of Industrialists and Entrepreneurs already has 40 regional branches, each branch is a community of people who are sincerely interested in building long-term relationships with Asian business communities. Although the desire to do business with Asia and China has already been formed, many companies do not understand what specific steps need to be taken.
It often doesn't take much to succeed in China, today there is a unique situation when Chinese buyers, showing solidarity with Russia, are sweeping goods from Russian manufacturers from store shelves.
miagia.ru, a Russian premium brand of children's clothing, decided to conquer China. With a reverent attitude towards children in China, when due to the policy of "one family - one child", a whole generation of "princes and queens" was formed. Moms and dads, grandparents pamper the children by buying them gifts.
No. 1 Chinese marketer - Yuan Yue 袁岳 talks about the need to pay close attention to children. His articles talk about the huge potential of the children's goods market in China.
Success in China - find out what the kids want!
Research has shown that by 2030, 36% of China's population will be over 55 (MillwardBrown 华通明略 Huá Tōng Míng Lüè). Many companies have tried to focus their business on this segment, but have not been successful. This is due to the fact that the older generation leads a simple lifestyle and instead of spending money on themselves; they spend it on their grandchildren.
If you want to be successful in the Chinese market, you need to figure out what kids want. This trend was caught by the founder of the Russian premium brand of children's clothing miagia.ru Marina and Angela. Produced from high quality natural materials, well-tailored, bright and original models with designs specifically for this market attract the attention of Asians. The MiaGia brand has been shaping taste since childhood and believes in the power of art.
Very often, Russian designers, preparing clothing collections for China, forget one important thing: Asians perceive colors differently than Europeans. Asia is characterized by a riot of colors and colors, so it is important to take this into account. Being Koreans, Marina and Angela not only understand this feature, but actively use bright colors in their children's clothing collection.
