Russian insurance company "Gersa" provided insurance to the major Chinese manufacturer of home appliances and electronics, Hisense

Russian insurance company "Gersa", a successor to the world leader in trade credit insurance Euler Hermes (now Allianz Trade, part of the Allianz group), entered into a major deal with the globally renowned Chinese electronics and home appliances manufacturer Hisense, operating in the Russian market under the brands Hisense, Gorenje, Toshiba, ASKO.

The contract includes insuring Hisense's trade receivables in the territory of the Russian Federation. This means that Hisense receives financial protection from potential risks of non-payment by their Russian clients. Trade credit insurance is an important tool for companies operating in international markets, especially in the presence of substantial risks of non-payment and bankruptcies of counterparties, high interest rates, and overall economic instability.

In the event that a Russian client of Hisense fails to fulfill their payment obligations for the supplied products on credit terms, Gersa will compensate the Chinese manufacturer for the losses incurred in accordance with the terms of the insurance policy. The amount of insurance coverage is confidential, but its scale indicates Hisense's serious intentions for further development of its business in Russia.

For Hisense, this deal is of strategic importance. Trade credit insurance allows the company to feel more confident in the Russian market, provide more favorable trade credit terms to its partners, including both large wholesale buyers and retail chains. This, in turn, contributes to increasing sales volume, expanding the customer base, and entering new market segments. Additionally, Gersa's insurance policy complements other risk minimization tools for Hisense, such as insurance coverage from China's export credit agency Sinosure.

The ability to provide trade credits under insurance coverage is a strong competitive tool that allows Hisense to actively compete for market share by offering more attractive terms compared to competitors.

GERSA, operating in the Russian insurance market since 2004, has deep experience and expertise in the field of trade credit insurance and specializes in supporting both Russian and international businesses. The company uses advanced risk assessment methodologies and has a wide network of partners, allowing it to effectively manage insurance portfolios and ensure timely and high-quality fulfillment of its obligations to clients. Inheriting the best practices of Allianz Trade, known for its highly qualified approach to risk analysis and confirmed payouts to its clients, speaks to the reliability and financial stability of the insurance company "Gersa". Thanks to this partnership, Hisense receives not only insurance coverage, but also access to advanced risk management technologies and professional support from an experienced team.

In conclusion, the collaboration between Hisense and GERSA is an example of successful integration of a global manufacturer with a reliable Russian insurance company.

The deal demonstrates the growing interest of foreign investors and suppliers in the Russian market and emphasizes the importance of trade credit insurance as a tool to support international trade and business development. Further development of such partnerships will contribute to strengthening economic cooperation between Russia and China, as well as to increasing investment volumes and expanding the presence of major international companies in the Russian market.