Most entrepreneurs underestimate the power of an event marketing. Someone does not want to delve deeply and understand the subject, someone believes that this is not suitable for his business.
In simpler words, event marketing can be described as promoting and popularizing a brand / product / project by organizing or integrating into events. It is closely associated with PR-promotion, and also echoes with SMM and viral marketing.
Why is it effective?
Interesting, well-organized events always evoke positive emotions in people, a sense of belonging to what is happening, a desire to share the information received and impressions with colleagues / friends. They not only increase the audience’s loyalty to you, but also launch viral marketing - free advertising without your participation, which minimizes the cost of promotion.
Why is it needed?
This type of marketing solves a whole range of tasks:
- Increasing brand / product / project recognition;
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Increase customer loyalty;
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Sales increase;
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Expanding the list of partners and gaining new business contacts / useful contacts
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Updating and expanding the customer base;
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Strengthening corporate culture;
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Presentation of new products, etc.
The objectives of the event are always determined individually, depending on the specifics of your business. As a rule, 1-2 tasks are determined.
Events can have not only commercial, but also image tasks. So evening parties and
special receptions can show your openness, and charity events can show your social and social orientation.
How and where to hold the event?
After setting goals and objectives, you can proceed to the selection of the event format and its location.
If we are talking about
events in Russia, then holding presentations and conferences with the participation of government bodies, local businesses and business associations allow us to establish useful relations for further entry into the market. Also on the Russian market, integration into
business events and exhibitions is particularly effective - this is an opportunity to express themselves to a wider audience at the lowest cost.
These tools work best in conjunction with
individual business meetings, so it would be advisable to consider the format of the road show in one or several Russian cities.
Reverse business missions are gradually gaining popularity. Upon completion of your business visit to Russia, you can arrange a return visit of the Russian side to Asia - this will provide an opportunity to present your products, show production, local industirial sites, establish closer contact with your partner and increase his loyalty to you.
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Despite all its attractiveness, event marketing is a complex tool with a lot of nuances, which requires an integrated approach. Don't hope that the first independent event will bring the expected results. The effeciency of event marketing directly depends on the experience and skills of the organizer - entrust this work to professionals!
The RAUIE has many years of experience and offers individual solutions for organizing
business events and turnkey visits. Events are organized in accordance with the interests of your business, at the highest level and as soon as possible.
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You can contact:
Maxim Kuznetsov - vice-president of the RAUIE
investment@raspp.ru
WeChat: maximkuznetsov
Gao Muyang - deputy Head of trade and economic development Department
businesscn@raspp.ru
WeChat ID: Sauron_1863
