RAUIE leadership and members took part in an event on Russia-China trade and economic cooperation

The leadership and members of RAUIE took part as honorary guests in the trade and economic cooperation event "Chengdu Goods – to the World Market. Made in Shuangliu – for the World," which was held at the Huaming Park business centre.

Dmitry Kolosov spoke on behalf of RAUIE with a key topic: "Why do many Chinese brands lose the Russian market at the very start?"

Mistake No. 1 – underestimating adaptation

Over the years of working with Chinese manufacturers, a stable pattern has emerged: a company invests millions in production, hires an agency for certification, launches advertising – and gets no response.

Why?

The Russian consumer demands service. Not just a product, but a service wrapper: warranty, hotline, clear packaging, returns. This is the "invisible infrastructure" that turns a Chinese product into a Russian brand.

RAUIE offers a system for "legalising" a brand in Russia in 4 stages:

1. Certification and legal compliance

2. Product localisation (name, design, cultural codes)

3. Service integration (warranty, support, returns logistics)

4. Omnichannel marketing (not "just targeting", but a system of touchpoints)

Without any of these stages, the brand risks remaining unnoticed. So the issue is not the budget – it's about a systematic approach.

And to make sure you don't miss any of these stages – enter the Russian market together with RAUIE.