BBDO Branding is an agency providing professional services in brand creation, implementation and management.
BBDO Branding was established in 2006 as part of BBDO Group Russia holding company and is a long-standing branding expert in the financial, telecom, retail, FMCG, IT and other sectors. The agency's work is a winner of professional competitions, including the most prestigious marketing award Effie Awards Russia 2022.
BBDO Branding has been professionally providing partners with the following expertise for over 15 years:
Strategy:
- Strategic brand audit;
- Research and definition of the target audience;
- Development of brand positioning; brand architecture and platform; development of brand portfolio strategy;
- Development of HR brand strategy;
- Development of communications strategy; development of internal communications strategy;
Verbal brand identity:
- Development of brand name;
- Brand slogan;
- Semantic core of verbal communication;
Visual identity:
- Development of visual identity concept; development of logo; preparation of brandbook;
- Retail design;
- Packaging design;
In all areas we will be happy to share examples of successfully completed projects and we will be happy to discuss your possible challenges and suggest the best way to meet them.