CJSC "QIFA" is the operator of the eponymous B2B platform for digital trade between Russia and China. For over 10 years, the platform has facilitated the process of wholesale cross-border purchasing with a "one-click" process through a personal account with full transaction support, starting from finding a supplier and product, logistics, customs clearance, certification and labeling to a comprehensive post-sales service.
The platform's interface and functionality are available in the user's language, and transactions are carried out and displayed in the respective national currencies: for users from China - in yuan, for users from Russia - in rubles.
Up until 2024, the main focus of the business was importing Chinese consumer goods into Russia. Since 2024, the import of industrial goods from China to Russia has been launched, as well as the export of Russian agricultural products to China. Thus, the platform has become a two-way digital trade bridge between Russia and China - Russian entrepreneurs can not only buy Chinese products but also sell their goods in China.
KIFA clients have access to two key trading services within the import of Chinese goods into Russia:
Open-Trade (open trading space): the buyer selects goods from an open catalog on the website. One order can contain products from different categories and/or from different suppliers.
Private-Trade (closed trading space): transactions are conducted in a closed section of the personal account. This trading service is used if the desired product is not in the catalog or in the case of needing to supply a large batch of goods.