The Marketing Arm is one of the world leaders in celebrity and influencer marketing. The Agency was founded in 1993 in the USA and in 1999 became part of the international advertising holding company Omnicom, which allowed the teams to expand their geographical presence in the key markets of the USA, Europe, Russia and the CIS, the Middle East and Asia.
The Marketing Arm opened its Russian office in 2016 in cooperation with BBDO Group and has experience of successful cooperation with major clients and brands - leaders from various categories - FMCG, banking and finance, housing, IT, retail and others.
The Marketing Arm renders a full cycle of services on work with celebrities and influencers in Russia, Belarus and Kazakhstan:
- Strategic consultations, selection of celebrities and evaluation of their potential, cost, organisation of testing of celebrities on individual parameters
- Selection of Influencers, preparation of content plans, KPIs tracking, reporting
- Professional negotiation, drafting and negotiating contracts (including foreign languages) , handling payments
- Oversight of projects with celebrities and bloggers - coordination of briefs, creative materials, support on filming and events, coordination and placement of posts in the social networks
- Ability to connect creative and production resources of BBDO Group of companies
- Integration in the content of bloggers and celebrities, music videos, films and TV series, collaboration with brands
- Licensing of music, films, cartoons, games, characters and footage
We will be happy to advise you and suggest the best solutions for the successful launch of your advertising campaign.